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Videos
Truth telling in today's world
Itâs claimed we live in a post-truth age. Anyone with truth to convey, needs more than ever to do so in a way which resonates & engages. Medieval jesters & comedians alike have been prized for this ability: we must learn from these...
Catalogue: Congress 2017: Visionary
Authors: Stephen Carlin, Will Goodhand
November 9, 2017
Videos
It's not market research. It's HBO
Learn from HBO how to transform your market research into fun and engaging ongoing experiences for participants - while you unlock inspiring and actionable insights.
Catalogue: Congress 2017: Visionary
Authors: Adriana Rocha, Ivan Casas, Mariana Gonzalez Cedraro, Laura Pellerano Berga, Susana Aiken
November 9, 2017
Videos
Social media meets Artificial Intelligence (Spanish)
How to extract valuable insights from a noisy medium such as Twitter? Our approach is to use artificial intelligence to extract semantic features from the data. Once these features are extracted we can use machine learning techniques to extract...
Catalogue: Latin America 2017: #IN
Authors: Horacio Gonzalez, Moisés Arizpe
Company: KANTAR TNS Malaysia
June 15, 2017
Videos
Getting to know a protagonist
Our journey started with trying to understand men their online world of personal care, ironically the primary expertise of women. But in the end, we uncovered many more valuable insights beyond personal care...The research provided INSPIRATIONAL,...
Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Author: Nihan Sahan Eren
June 15, 2017
Videos
Small is beautiful...and insightful too! (Spanish)
In a world of ever growing changeability affecting societies' decision making, the ability to monitor behavior is becoming of increasingly necessary. When we are able to collect and monitor behaviors as near as possible to the state of events, the...
Catalogue: Latin America 2017: #IN
Authors: Juan Chasan, Pablo Cibella
Companies: StatMark Group, S.A.,
June 15, 2017
Videos
Back to basics
Market research culture is not always developed in companies. When it is, occasionally the team finds it difficult to incorporate the learnings from one project into the other. Other times, they are so eager to use innovative methods that they forget...
Catalogue: Latin America 2017: #IN
Authors: Karen Klas, Paola Toscano
Company: IBOPE Inteligencia
June 15, 2017
Videos
Digital forensics
Combining digital forensics with traditional research to develop deep insights into target audiences.
Catalogue: Big Data World 2017: Smart Data Integration
Authors: Andy Davidson, Fiona Hall
Company: Flamingo
January 15, 2017
Videos
Insights association update
Speech from David Almy, CEO, Insights Association, United States.
Catalogue: Big Data World 2017: Smart Data Integration
Author: David Almy
January 15, 2017
Videos
